Ariana is a creative strategist and digital content producer based in Arizona.

Work Experience

Ad Specialist & Content Creator for Eat Drink Creative Agency

May 2024 - present

  • Plan and manage paid advertising campaigns on various platforms, monitor performance metrics and adjust strategies to achieve maximum ROI. Leveraged data-driven insights to optimize targeting, bidding, and ad creative.

    • Maintain a CPC under $0.30 for 30 clients over 2024

  • Successfully develop and execute comprehensive social media and content strategies for 25 Phoenix-based restaurants. Align campaigns with overall marketing objectives, leveraging industry trends and collaborating with creative teams to produce high-quality content.

  • Create engaging content across multiple platforms, ensuring brand messaging and identity consistency. Utilize analytics to track performance, identify trends, and optimize content strategies for maximum impact.

  • Current Clients (Content Management): Chico Malo PHX, Lookout Tavern, Lin’s Grand Buffet (8 locations), Luckys Indoor Outdoor, Crust Pizzeria (2 locations), Crust Simply Italian (3 locations), Society Tempe, Salt + Lime Modern Mexican Grill (3 locations), Trophy Room, Wren and Wolf, Los Taquitos (3 locations)

  • Past Clients (Content Management): Market by Jennifers, Sotol Modern Cocktail Kitchen, Sake Haus, Blue Wasabi, Sel, Origen Gilbert, Nautical Bowls Desert Ridge, Ambrogio15AZ, Taj Mahal Scottsdale, Karsen’s Old Town, Eggstasy (8 locations), AZ88, Twin Arrows Casino (Arrows Sports Bar, Buffet, Four Elements Cafe, Zenith Steakhouse), Lush Cafe and Lounge, VintageXIV

Associate Producer and Videographer for Nordstrom.com

June 2023-present

  • Drove results by spearheading promotional shoots for the corporate website. Overseeing the production of 32 videos daily, each viewed daily by thousands. Ensuring content remained engaging and aligned with our objectives. 

  • Provide comprehensive feedback to the corporate team, ensuring talent schedule adherence & enhancing program vision. 

  • Prioritize the development of our team by offering constructive feedback to talent to improve the quality and effectiveness.

  • Set up video set daily including camera/fixtures with proper audio, lighting, and focus in line with program guidelines.

Content Producer for @EatDrinkAZ

December 2023 - present

  • Demonstrate proficiency in video production, including shooting, editing, and ensuring timely delivery of high-quality content across various social media platforms.

  • Successfully managed client relationships, negotiate partnerships, and coordinated sponsored content to expand @EatDrinkAZ reach and revenue.

  • Create and manage high-quality blog content aligned with brand and target audience, contributing to SEO and driving website traffic.

Print Agent Internship for Signature Models & Talent Agency

February 2024 - May 2024

  • Collaborated with a dynamic team remotely, utilizing a passion for fashion and photography to style talent for headshots and provide valuable insights for the creative direction.

  • Performed administrative duties, including efficient handling of client emails, reviewing contracts, managing databases, and ensuring timely responses to conflicting priorities and tight deadlines.

  • Managed of social media pages including Instagram, Facebook, and Tiktok.

Social Media Manager & Keyholder for Collette Clothing

August 2020 - September 2023

  • Designed & executed social strategy for the target audience of 40k followers across Instagram and Tiktok to drive in-person sales by 15%.

  • Oversaw Shopify UI to optimize customer shopping experience through captivating visuals and optimizing SEO strategy to increase website traffic by 30% from the previous year.

  • Developed concepts, curate clothing ensembles, and capture high-quality product photographs for cohesive brand identity.

  • Delivered exceptional customer experiences, achieve sales goals by making a minimum of $2,500 a day, and maintain an organized sales floor.

Photoshoot Assistant & Social Media Manager for Shahida Parides/Kyle x Shahida

August 2018 to August 2020

  • Provided valuable assistance and ensured smooth execution for the debut New York Fashion Week Show.

  • Created original content for Instagram, Facebook, and Twitter, promoting brands' aesthetics.

  • Strategized campaigns in Meta Business Suite to increase website traffic by 25%.

  • Managed email marketing campaigns with Mailchimp, increasing click-through rate by 10%.

  • Resolved 95% of customer complaints by responsively handling customer inquiries and providing exceptional service.

  • Built the brand's social media presence, growing the audience to over 25k followers in six months.

  • Collaborated in the planning and execution of brand photoshoots, contributing to visually compelling imagery.

Contact:

arivalencia6@gmail.com

https://www.linkedin.com/in/ariana-valencia-33b076171/

Education:

Bachelor of Fine Arts with Emphasis in Photo, Video, and Imaging, 2023, University of Arizona.

Proficient in:

Shopify, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, and Adobe Premiere

Exhibitions:

While It Lasts, Subspace Art Collective, Tucson, Arizona, May 2023

Bachelor of Fine Arts Exhibition, Joseph Gross Gallery, Tucson, Arizona, March 2023

Logic De/Compositional, The Loft Cinema, Tucson, Arizona, December 2022

Ariana is a dynamic and results-driven creative professional with a wealth of experience in the fashion industry. Specializing in high-quality video production and brand maintenance, Ariana thrives in multifaceted roles encompassing styling, social media management, and retail sales. Her expertise extends to driving profitability and brand identity through strategic initiatives. With a strong foundation in fine arts and photography, Ariana is poised to push the boundaries of visual storytelling, aligning brand identity with a cohesive and impactful creative vision that fosters online communities, engages customers, and achieves organizational goals.